
FREQUENTLY
ASKED
QUESTIONS
Q. What's up with the name ronin?
A. Ronin means "wandering samurai with no master." I like to think I follow the same spirit with a pen instead of a sword. Plus it's cool. And, the company logo is rad. Seriously. Look at it up close. Layers, man. Layers.
Q. WHAT'S THE DIFFERENCE BETWEEN A COPYWRITER AND A CONTENT STRATEGIST?
A. As an email copywriter, I'm a salesman with words. I make you money and you can easily measure ROI on each email. It's awesome. As a content strategist, I create valuable and engaging stories that educate and inspire your readers through blog posts, social media (Twitter, Facebook, and Instagram). These are harder to measure ROI, but are critical for SEO and brand engagement.
Q. ARE YOU AN AGENCY?
A. No...and yes. I'm a copywriter. A verbal carpenter who works alone. I also work with talented photographers, designers, and SEO techies and will bring them in if a project requires their skillset. Think of me as a verbal carpenter who can also scale up for more comprehensive projects.
Q. Where's your portfolio?
A. I have a cornucopia of creative goodies I've produced over the years for a diverse clientele. Everything from print, radio, TV, social media, email, and blogs. If you want to see my portfolio, let's talk and I'll send you a PDF with relevant samples.
Q. ARE THE DOGS I HEAR BARKING IN THE BACKGROUND THE ONES IN THE PHOTOS?
A. Yes. We're working on fixing that at our next staff retreat.
Q. DO YOU BUILD WEBSITES?
A. Not anymore, but I'll be happy to write your web content and make it super SEO friendly.
Q. DO YOU OFFER "WHITE LABEL" SERVICES?
A. Yes. Actually, most of my blog content work is published under the client's name and not mine. In the old days, we called this ghostwriting. Today, the cool kids call it "white label."
Q. like broseph, do you social?
A. Most righteously. You can find me on LinkedIn, Instagram and sometimes Facebook.
Q. WILL YOU GHOSTWRITE A MAGAZINE ARTICLE OR OP-ED FOR ME?
A. Yes.
Q. DO YOU OFFER PUBLIC AND MEDIA RELATIONS Services?
A. I'll write press releases -- because hey, I'm a writer -- but no longer do the hard part of schmoozing with media. I will connect you with a media relations specialist for your niche or market.
Q. Do you write speeches?
A. Yup. Most of my speechwriting was for politicians. God bless America.
Q. DO YOU WRITE...?
A. Yes.
Q. SEMI-PROFESSIONAL BASSIST? REALLY?
A. Yup. Most of my work is playing in the pit for musical theatre. Fun people and challenging music all wrapped up in a tiny working area the size of a sardine can...and the audience never sees us.
Q. WHICH DOG DO I HEAR WHEN I CALL?
A. If you're lucky, all three. The FedEx guy has an uncanny ability to park near my house when I'm on the phone. Skip starts the show, followed by Bear and Ellie. If you're really lucky, Bear and Ellie will attempt to out-yodel each other. Just for you.
Q. ARE YOU REALLY THAT GOOD OF A WRITER?
A. You made it this far, right?