Search
  • John Kuhlman

The Hazards of Learning from Winners


Why do we worship prophets who once caught lightning in a bottle?


I was recently chatting with a colleague on the ups and downs of entrepreneurship. She suggested I listen to her favorite podcast that celebrates the trials and tribulations of start-ups.


A common theme, according to my friend, is how committed these people are to achieving their business dreams. They max out every credit card, borrow money from friends and family, and nearly burn every relationship bridge just to stay in business one more day.


And like the great American success story, all of these struggling business owners eventually made it.


I had to call bullshit.


Not because the stories weren’t true.


Not because these weren’t tenacious, driven people.


I called bullshit because of survivor bias.


Survivor bias focuses on success and ignores failure.


For every guest interviewed on that podcast, there could be 100, or 100,000 others who took the same approach and watched their lives implode.


The people who followed that same path and went broke never made the magazine cover.


Am I advocating giving up your dreams and quitting?


Absolutely not.


I am, however, suggesting you pursue those dreams intelligently. Focus on small actions each day to help your business become more successful.


By themselves, these little steps won’t make you a millionaire overnight. But, do them every day, and they start adding up to a real transformation.


What are some examples? Well, from my corner of the world in email & content marketing, I always recommend:


  • Smiling more often. Yeah, it’s not a marketing thing, but it makes the world a better place.

  • Updating your welcome message autoresponder.

  • Split testing your email subject lines.

  • Creating a killer cart abandonment autoresponder.

  • Sharing your origin story (email or post).

  • Opening the door for a stranger.

  • Running a deep dive survey of your clients to find out how you can best serve them.

  • Having fun with your order confirmation email.

  • Picking up a piece of trash on the sidewalk.


These little steps may not get you on the cover of Fast Company or as the next mega podcast guest. They will, however, move you forward, and over time, change your life.

Whenever you're ready, here are three ways I can help you make more money from your email list and digital content:


1) Free Constant Contact Trial

If you’re not using a dedicated email marketing service for your email program, you’re making life harder than it needs to be! I’ve been using Constant Contact’s platform for more than 15 years for email marketing, automations, list management, easy-to-use templates, and much much more. Plus, they’re letting me pass on a free trial to you to check them out.


2) Content/Email Audit

Not sure your content and/or email marketing is aligned with your overall sales objectives or presented in a cohesive voice? You may want a professional review of your content or email program that gives you actionable insights and a clear, concise strategy. Send me an email with “AUDIT” in the subject line, and let’s see what I can do to help get you back on track.


3) Hire Me

Tired of writing your emails or content? Or are you feeling a bit peeved at agencies that over-promise, under-deliver, and over-charge? Let’s talk.